I directed Wacoal and b.tempt’d Spring 2024 campaign - a blissful retreat in the French Riviera.

Wacoal and it’s sister brand b.tempt’d is an internationally admired lingerie and intimates company. As the Creative Manager for the brand I am involved in every step from concept to final product deliverables.

Inspired by the stunning beauty of the South of France, I executed this campaign with the goal to capture the quiet luxury of the location and the featured product. I also styled all looks - a personal passion of mine.

A brief selection of my favorite images is below.